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Projects and case studies.

Websites, online stores and product UI for startups, academies, clinics and events, from India to the UK and the GCC. Open a case study for the brief, the decisions and what I built.

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Ummachi’s (E-commerce): A mobile-first Shopify store for a Kerala pickle brand: food-first visuals, size-ready product cards, a milestone cart and a Shopflo checkout. Average order value up 112%, with no paid ads.

Leher Vastra (E-commerce): A mobile-first Shopify revamp for a Jaipuri cotton kurti brand: new UI, a clean product grid and a product page built to sell.

Wayanad Premium (E-commerce): A mobile-first D2C honey store, from strategy and AI art direction to custom Shopify Liquid, connected to the brand’s existing WordPress site.

BlowLin (Product): A founder-led growth brand built from a blank canvas: a website that turns LinkedIn authority into something founders can understand, trust and act on.

The Academy Conversion Framework (EdTech): A repeatable way to structure academy websites around the questions a prospective student asks, so each step leads to a clearer, more relevant enquiry.

Designing an English-to-Arabic Bilingual Website (Insurance, RMS Insurance Brokers): A bilingual website for an insurance broker in Oman, the UAE and Qatar: English left to right, Arabic right to left, each designed to read naturally rather than translated by a plugin.

HAZ Petroleum (Energy & Petroleum): A corporate website for an energy and commodities group, built from a blank canvas: planning, UX, UI design and a WordPress build extended with custom HTML, CSS and JavaScript.