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Writings and notes.

Thoughts on UI/UX, building websites, Shopify, WordPress and mentoring the next wave of designers in India, written between projects.

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The Shopify store setup checklist I run before every launch: The exact Shopify store setup checklist I run before any store goes live, from domain and UPI payments to GST, shipping zones and test orders.

Design systems for small teams: what I built at Dotin: How I built a practical design system for small teams at Dotin: tokens first, Figma components, simple naming, Notion docs and a handoff developers actually use.

What managing 80+ WordPress sites taught me about maintenance: Lessons from looking after 80+ client sites: the WordPress website maintenance routine I trust, from updates and tested backups to a monthly checklist.

The landing page structure I keep coming back to: The simple, repeatable landing page structure I use on client projects, from the hero promise to the last CTA, and why each section earns its place.

Product pages that sell: what I fix first on every Shopify store: The product page fixes I make first on every Shopify store: above the fold, variant pickers, sticky add to cart, trust signals and faster pages.

How to learn UI/UX design in India: advice from mentoring 1,600+ students: An honest roadmap to learn UI/UX design in India, from fundamentals and Figma to case studies and first clients, based on mentoring 1,600+ students.

UX research on a small budget: how I understand users before I design: The low cost UX research methods I use before designing: stakeholder chats, five user calls, WhatsApp surveys, heatmaps and inbox mining.

Making WordPress fast and SEO-ready without twenty plugins: My lean approach to WordPress speed and SEO: a light theme, smart caching, lighter images, one well configured SEO plugin and a short plugin list.

Why your Shopify store is slow (and it is probably your apps): Most slow Shopify stores are slow because of apps and leftover code. Here is how I audit themes, images, fonts and scripts to fix speed.

What I learned designing websites for clinics, academies and resorts: Lessons from designing websites for a dental clinic, several academies, a boutique resort and event brands, and what stays the same in every project.

From wireframe to clickable prototype: my Figma workflow: My Figma prototype workflow, step by step: content first wireframes, auto layout, components, variables, clickable flows, client feedback and dev handoff.

Shopify or WooCommerce? How I decide for Indian businesses: Shopify vs WooCommerce for an Indian store: the honest framework I use with clients, covering costs in INR, COD and UPI, upkeep, SEO and customisation.

From 1,766+ global creators to the top: my IFP 50-Hour Design Challenge nomination: Selected from 1,766 designers across 248 cities and 14 countries, my project Sukun was nominated in the UI Design category at the IFP 50-Hour Design Challenge.

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